Who we are
Championing meaningful connections
We believe everyone has a story to tell.
And we’ll use our full suite of expertise, insights and connections to get that story seen and heard.
Scope Communications sent out its first press release way back in 2013. In those early days, our goal was to share stories, but over the years, this purpose has grown to become multi-channelled and multi-faceted.
We’re now in the business of amplifying stories, making messages stick and growing the vital connections that communities and businesses need to flourish.
Years of prior experience working in national media has helped us understand, anticipate, and develop the ‘story’. Our finely tuned marketing communications experience has helped brands – from small SMEs to large international companies – increase sales, improve stakeholder engagement, grow reputation and boost awareness.
- 3 PR industry award wins
- 12 years in business
- 50+ campaigns launched
- 1000s of stories told
- 3 PR industry award wins
- 12 years in business
- 50+ campaigns launched
- 1000s of stories told
Meet the Scope Communications team
Capturing the attention of today's audience amongst a busy digital landscape takes creativity, connections, and consistency.
Hi, I'm
Celia Crosbie
MANAGING DIRECTOR
Celia (Kai Tahu) is an award-winning former journalist who has worked and edited for major print and broadcast media in New Zealand and magazines in the United Kingdom, before establishing Scope Communications in 2013. An Accredited Public Relations professional and active member of PRINZ, she is passionate about connecting communities through positive, respectful relationships and the power of authentic storytelling. Celia enjoys long-standing connections with media and is highly skilled in helping brands anticipate ‘the story’. She specialises in communications strategy, crisis comms and reputation management, stakeholder relations and digital PR. She is results-driven, and always strives to deliver communications with impact and genuine engagement.
Hi, I'm
Rebecca Williamson
SENIOR COMMUNICATIONS CONSULTANT
An accomplished journalist, writer and editor, Rebecca has worked on some of NZ’s top-selling magazines – including Woman’s Day, CLEO and Good Health – and knows how to craft compelling copy to get your company or organisation noticed. As a PR strategist and skilled storyteller, Bec’s day-to-day varies from creating effective communications plans and newsworthy media releases to editing bespoke publications and achieving high-value TV, print and online media coverage for Scope Communications partners. She also has a knack for the digital space – specifically, how to boost a brand’s online presence, and writing SEO-loaded web copy, blogs and thought leadership articles that people want to read and engage with.
rebecca@scopenz.com
Hi, I'm
Stephanie Johnstone
SENIOR COMMUNICATIONS CONSULTANT
Hi, I'm
Monique Wijnen
DIGITAL MEDIA STRATEGIST
Hi, I'm
Emma Turton
COMMUNICATIONS CONSULTANT / ACCOUNT MANAGER
Emma has more than five years of experience in journalism and communications and thrives on storytelling and bringing people together. She has worked for TV3’s Newshub across radio, digital and television platforms in both Auckland and Christchurch. Emma also brings her expertise from her work in communications and fundraising within the charity sector. She is experienced in planning and executing successful campaigns, managing media relations, and promoting authentic stories. Emma holds a Bachelor of Broadcasting Communications (Journalism) from the New Zealand Broadcasting School at Ara Institute of Canterbury.
emma@scopenz.com
We are deeply connected to our district and the people within it.
Our kaupapa is centred on manaakitanga (showing respect for people and communities) and whanaungatanga (establishing meaningful connections and relationships).
Mahia i runga i te rangimārie me te ngākau māhaki.
With a peaceful mind and respectful heart, we will always get the best results.