Who we are
Championing meaningful connections
We believe everyone has a story to tell.
And we’ll use our full suite of expertise, insights and connections to get that story seen and heard.
Scope Communications sent out its first press release way back in 2013. In those early days, our goal was to share stories, but over the years, this purpose has grown to become multi-channelled and multi-faceted.
We’re now in the business of amplifying stories, making messages stick and growing the vital connections that communities and businesses need to flourish.
Years of prior experience working in national media has helped us understand, anticipate, and develop the ‘story’. Our finely tuned marketing communications experience has helped brands – from small SMEs to large international companies – increase sales, improve stakeholder engagement, grow reputation and boost awareness.
- 3 PR industry award wins
- 12 years in business
- 50+ campaigns launched
- 1000s of stories told
- 3 PR industry award wins
- 12 years in business
- 50+ campaigns launched
- 1000s of stories told
Meet the Scope Communications team
Capturing the attention of today's audience amongst a busy digital landscape takes creativity, connections, and consistency.
Hi, I'm
Celia Crosbie
MANAGING DIRECTOR
Celia (Kai Tahu) is an award-winning former journalist who has worked and edited for major print and broadcast media in New Zealand and magazines in the United Kingdom, before establishing Scope Communications in 2013. An Accredited Public Relations professional and active member of PRINZ, she is passionate about connecting communities through positive, respectful relationships and the power of authentic storytelling. Celia enjoys long-standing connections with media and is highly skilled in helping brands anticipate ‘the story’. She specialises in communications strategy, crisis comms and reputation management, stakeholder relations and digital PR. She is results-driven, and always strives to deliver communications with impact and genuine engagement.
Hi, I'm
Rebecca Williamson
SENIOR COMMUNICATIONS CONSULTANT
An accomplished journalist, writer and editor, Rebecca has worked on some of NZ’s top-selling magazines – including Woman’s Day, CLEO and Good Health – and knows how to craft compelling copy to get your company or organisation noticed. As a PR strategist and skilled storyteller, Bec’s day-to-day varies from creating effective communications plans and newsworthy media releases to editing bespoke publications and achieving high-value TV, print and online media coverage for Scope Communications partners. She also has a knack for the digital space – specifically, how to boost a brand’s online presence, and writing SEO-loaded web copy, blogs and thought leadership articles that people want to read and engage with.
Hi, I'm
Stephanie Johnstone
SENIOR COMMUNICATIONS CONSULTANT
Steph is a professional copywriter and SEO specialist with more than 17 years of experience in communications, PR, and content creation. In her career, Steph has worked with businesses of all sizes and industries throughout Australia and New Zealand to help them connect with their audiences through concise copy and engaging brand messaging. In the digital space, Steph is an expert in SEO copywriting and works with our clients to find opportunities for improving Google rankings through authentic and high-quality content. Steph manages SEO strategies integrating website copywriting, articles, backlinking strategies, stakeholder opportunities and advertising to deliver content that brings Google rewards—yet never forgets the importance of customer connection.
steph@scopenz.com
Hi, I'm
Monique Wijnen
DIGITAL MEDIA STRATEGIST
Monique has more than 20 years’ experience in all aspects of marketing communications, and spent the past six years creating engaging social media content and running successful targeted digital campaigns for business owners around New Zealand and further afield. A driven and motivated marketing professional, she enjoys working strategically but also has a hands-on approach to implementing strategies and plans. Monique is passionate about supporting local businesses and helping to grow vibrant, prosperous communities – and lucky enough that she gets to use her skills and experience in marketing to work towards this every day.
Hi, I'm
Emma Turton
COMMUNICATIONS CONSULTANT / ACCOUNT MANAGER
Emma has more than five years of experience in journalism and communications and thrives on storytelling and bringing people together. She has worked for TV3’s Newshub across radio, digital and television platforms in both Auckland and Christchurch. Emma also brings her expertise from her work in communications and fundraising within the charity sector. She is experienced in planning and executing successful campaigns, managing media relations, and promoting authentic stories. Emma holds a Bachelor of Broadcasting Communications (Journalism) from the New Zealand Broadcasting School at Ara Institute of Canterbury.
Hi, I'm
Abbie Barnes
MARKETING COMMUNICATIONS CONSULTANT /
DESIGN PARTNER
Abbie is a highly skilled graphic designer and marketing advisor with over 15 years of experience helping businesses and brands develop strategies and execute creative communications. She delivers consistency and authenticity when crafting a brand story and has an exceptional eye for detail, ensuring quality presentation across all design elements. Abbie enjoys building lasting relationships with all her clients, developing trust and mutual respect. With experience leading her own business ventures, Abbie knows the importance of meeting time-critical deadlines and working to a budget.
We are deeply connected to our district and the people within it.
Our kaupapa is centred on manaakitanga (showing respect for people and communities) and whanaungatanga (establishing meaningful connections and relationships).
Mahia i runga i te rangimārie me te ngākau māhaki.
With a peaceful mind and respectful heart, we will always get the best results.