Digital
Content that goes the distance
Digital PR
Digital PR has the same objective as traditional PR but comes with search engine ranking opportunities as part of the strategy. Creating engaging and relatable stories that are shared online is a powerful way to build your brand reputation. We always have SEO in mind when delivering stories and content that media, customers, influencers or other high-authority websites want to share—all with the aim of building social proof and online presence amongst your target audience.
Google Search & Display
Ideal for clients who want to incorporate an affordable and effective advertising strategy alongside earned and owned media. We hold a license with global tech, data and media services provider Incubeta that allows us to carefully curate and reach our clients’ target audiences across Google Display and Google Search. We don’t just target people based on age or location, or try to achieve the highest number of impressions/reach as possible. Our digital campaigns will help you reach people based on specific behaviours and interests, and/or what they’re ‘in-market’ for.With an experienced digital media strategist on our team and access to an advanced platform that allows us to create bespoke target audiences for your brand, we ensure your campaigns are efficient and results-driven.
Social advertising
For one-off campaigns or long-term brand awareness, paid social media delivers a measurable return on investment. With a dedicated digital marketing specialist on the team, Scope Communications will help you step into the world of social media with an expert by your side. Every paid social media campaign includes reporting and recommendations so you can get the most from your ad spend. Talk to us about social media advertising across Facebook, Instagram, and LinkedIn.
