Who we are

Championing meaningful connections

We believe everyone has a story to tell.

And we’ll use our full suite of expertise, insights and connections to get that story seen and heard.

Scope Communications is an award-winning communications and digital consultancy bringing people and ideas together through authentic storytelling, media relationships and digital know-how.

Scope Communications sent out its first press release way back in 2013. In those early days, our goal was to share stories, but over the years, this purpose has grown to become multi-channelled and multi-faceted.

We’re now in the business of amplifying stories, making messages stick and growing the vital connections that communities and businesses need to flourish.

Years of prior experience working in national media has helped us understand, anticipate, and develop the ‘story’. Our finely tuned marketing communications experience has helped brands – from small SMEs to large international companies – increase sales, improve stakeholder engagement, grow reputation and boost awareness.

Meet the Scope Communications team

Capturing the attention of today's audience amongst a busy digital landscape takes creativity, connections, and consistency.

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Celia Crosbie


Celia (Kai Tahu) is an award-winning former journalist who has worked and edited for major print and broadcast media in New Zealand and magazines in the United Kingdom, before establishing Scope Communications in 2013. An Accredited Public Relations professional and active member of PRINZ, she is passionate about connecting communities through positive, respectful relationships and the power of authentic storytelling. Celia enjoys long-standing connections with media and is highly skilled in helping brands anticipate ‘the story’. She specialises in communications strategy, crisis comms and reputation management, stakeholder relations and digital PR. She is results-driven, and always strives to deliver communications with impact and genuine engagement.

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Rebecca Williamson


An accomplished journalist, writer and editor, Rebecca has worked on some of NZ’s top-selling magazines – including Woman’s Day, CLEO and Good Health – and knows how to craft compelling copy to get your company or organisation noticed. As a PR strategist and skilled storyteller, Bec’s day-to-day varies from creating effective communications plans and newsworthy media releases to editing bespoke publications and achieving high-value TV, print and online media coverage for Scope Communications partners. She also has a knack for the digital space – specifically, how to boost a brand’s online presence, and writing SEO-loaded web copy, blogs and thought leadership articles that people want to read and engage with.

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Stephanie Johnstone


Steph is a professional copywriter and SEO specialist with more than 17 years of experience in communications, PR, and content creation. In her career, Steph has worked with businesses of all sizes and industries throughout Australia and New Zealand to help them connect with their audiences through concise copy and engaging brand messaging. In the digital space, Steph is an expert in SEO copywriting and works with our clients to find opportunities for improving Google rankings through authentic and high-quality content. Steph manages SEO strategies integrating website copywriting, articles, backlinking strategies, stakeholder opportunities and advertising to deliver content that brings Google rewards—yet never forgets the importance of customer connection.
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Monique Wijnen


Monique has more than 20 years’ experience in all aspects of marketing communications, and spent the past six years creating engaging social media content and running successful targeted digital campaigns for business owners around New Zealand and further afield. A driven and motivated marketing professional, she enjoys working strategically but also has a hands-on approach to implementing strategies and plans. Monique is passionate about supporting local businesses and helping to grow vibrant, prosperous communities – and lucky enough that she gets to use her skills and experience in marketing to work towards this every day.
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Aspen Bruce


Aspen holds a Bachelor of Communications (public relations and journalism) from AUT University. A natural storyteller, she has worked for Allied Press titles Otago Daily Times, Central Otago News and Wānaka Sun. Prior to that, she worked in a range of different sectors – tourism, social work, insurance and communications – in Wānaka and Auckland. Aspen is passionate about communication, stories and enjoys the process of connecting people. She is experienced in coordinating workshops and events for clients, project managed the production of two independent book publications, strategised and implemented communication campaigns and collateral. She is adaptable, curious and always strives to find solutions that provide clarity and growth.

We are deeply connected to our district and the people within it.

Our kaupapa is centred on manaakitanga (showing respect for people and communities) and whanaungatanga (establishing meaningful connections and relationships).

Mahia i runga i te rangimārie me te ngākau māhaki.

With a peaceful mind and respectful heart, we will always get the best results.

Discover how a tailored digital communications strategy can help you connect with your audience.