Government funding support
Scope Communications is an approved service provider with the Regional Business Partners Network.
What is RBPN?
The RBP Network comprises 15 regional growth agencies throughout New Zealand – each one providing access to government funding and resources to help Kiwi businesses succeed.
When you register your business with the network, you’re assigned a local business growth advisor. They’ll connect you with suppliers like ourselves to get advice and training to meet your needs. Managed Capability Funding from RBPN is used to pay for the services provided to your business.
How to apply for RBPN services
- If you haven’t already, you’ll need to register with the Regional Business Partner Network.
- Businesses already registered with the RBP should contact their RBP Growth Advisor or local RBP Partner organisation (our local RBP agency is Business South Inc).
- One of the RBP team will then be in touch to discuss your needs.
- When a service is booked by a business we will be notified, then we will confirm the booking via the RBPN site.
Scope Communications' RBPN Services
Scope Communications is a registered service provider with RBPN. Our RBPN training courses will give you skills and capability to improve your marketing communications planning, copywriting, social media marketing and crisis communications. We work with businesses around New Zealand.
Our Managed Capability Funding services are:
MARKETING COMMUNICATIONS STRATEGY TRAINING
One-on-one training for business owner and/or business managers needing to increase their management capability in marketing communications.
Learning outcomes
- The importance of communication as it relates to a brand’s reputation
- The essential elements of a Communications Strategy – how to identify audiences, stakeholders, channels and key messages, etc
- How to write a multi-channel Communications Plan that delivers business growth
- How to reach out to media
- How to write a media release
MARKETING AND BUSINESS COPYWRITING TRAINING
Designed for SME business owners, managers or marketing teams, this one-on-one training course will help you increase your management capability in writing clean, concise copy and punchy messaging.
Learning outcomes
- Knowing who you’re talking to: Audiences, personas, channels, language and tone
- The nitty-gritty: Writing, sentence structure, word selection, making it interesting, grammar.
- Finding the story and honing your angle
- Digital: Web copy, blogs, SEO, AI (Chat GPT)
- Traditional media: Media releases
- Creating an in-house style guide
SOCIAL MEDIA MARKETING TRAINING
One-on-one training for business owner and/or marketing managers needing to increase their management capability in social media content creation and advertising.
Learning outcomes
- Steps they can take to improve current social media activity including posts, platform setup, ad campaigns.
- How to develop a 12-month content calendar that aligns with their business goals and other marketing activities, and makes it easy to plan content.
- Different approaches to identifying target audiences, how define them in more detail, how to target them, etc.
- How to set up advertising campaigns that drive business growth
- What metrics are important to track results and how to use the ad reporting feature.
- Content creation and ad campaign best practice.
CRISIS COMMUNICATIONS PLANNING TRAINING
Designed for SME business owners, managers or marketing teams, this one-on-one training course will help you increase your management capability in crisis communications.
Learning outcomes
- Understanding the difference between an emerging reputational issue through to a full-blown crisis – and scenario planning bespoke to your organisation.
- How to align your Crisis Operations Plan with an effective Crisis Communications Plan
- Identify key stakeholders, spokespeople, channels and messaging
- Understand the role of the media in a crisis and how to control the narrative