The boutique marketing communications and digital PR consultancy received the award at PRINZ’s annual industry awards ceremony in Auckland on May 28th.
Remarks from the independent judging panel commended Scope’s “strong entry that shows strategic success and adaptability in challenging times.”
“The strategic approach is embedded in all aspects of the entry which reflects the focus of the agency in delivering on its purpose. This entry shows what is possible even when economic times might not be on our side – and what is possible with sustained strategic focus, ‘going beyond the brief’ and creative problem-solving. Scope Communications is a credit to the PR industry – congratulations team.”
Scope Communications, which celebrates 12 years in business next month, supports clients across a range of industries throughout NZ. Part of the entry required the submission of three case studies, demonstrating evidence of the consultancy’s success with client projects. Scope submitted case studies on Royalburn Station’s launch of Swifty beer, helping Southern Lakes Sanctuary achieve its financial goals through brand awareness, and media relations project to tell the story of AJ Hackett Bungy NZ’s new photo capture software innovation, EpicShot.
Scope Communications managing director Celia Crosbie says the consultancy works hard to continuously challenge the status quo in an industry that’s experiencing huge change.
“As former journalists, it’s been very difficult to watch the media industry in crisis – in particular over the past 18 months. Journalism and PR are inextricably linked – and ultimately, what happens in media will have implications for PR.
“At Scope we are asking ourselves what the future of news looks like and we’re experimenting with innovative solutions that meet the needs of our clients and the needs of a stretched media environment.”
Scope received gold for the same category in 2022 and silver in 2024. To receive the top prize again this year is a testament to the hard-working team of talented and highly skilled individuals – Rebecca Williamson, Steph Johnstone, Abbie Barnes, Emma Turton and Monique Wijnen – who strive to achieve the very best results for all clients, Crosbie adds.
“Our goal is to be a nationally-regarded communications consultancy that achieves positive, lasting impact for our clients and communities through innovation and best-practice. Receiving this recognition – especially alongside other consultancies with a longstanding record of being the best in the business – is a fantastic accomplishment.”
Crosbie, who has more than 22 years’ experience in the media industry, was also elected as a PRINZ board member at the AGM on May 27th.
