Crisis communications
Every business faces risk, whether it be financial, operational, compliance or strategic. Reputational risk is often not prioritised and, in some cases, forgotten.
Insights
Updates on the world of social, digital and traditional media
- All
- Brand story
- Case study
- Communications strategy
- Community engagement
- Crisis communications
- Digital PR
- Media relations
- News
- Reputation management
- Social media advertising
- Web copy
News
Scope Communications managing director Celia Crosbie explains the reasons behind the PR consultancy’s name change, and shares her tips on how to innovate in a changing business environment.
Brand story / Media relations
Innovative new products, staff announcements, achievements, brand partnerships … there are lots of exciting happenings within an organisation, many of which you would love to shout from the rooftops.
News
Leading South Island PR consultancy formerly known as Scope Media has rebranded as Scope Communications.
Media relations
What is PR (Public Relations)? Why is PR important for businesses? What types of services do PR firms offer?
News
Marketing communications consultancy Scope Media and leading Kiwi renewable energy company solarZero have this week launched a campaign to highlight the importance of solar for future generations.
Media relations
Does your brand have a story worth sharing? Find out whether editorial or sponsored content is the way to go when working with NZ media.
News
Founder and managing director Celia Crosbie talks about getting into business by accident, the pursuit of industry innovation and her top tips for anyone starting out in business.
Digital PR
Before November 2022, Chat GPT was simply a weird combination of letters.
News
Wānaka communications consultancy Scope Media has won a top national award at the prestigious Public Relations Institute of New Zealand Awards. The boutique marketing communications and digital PR consultancy…
Digital PR
When it comes to tapping into the Chinese market, there is little point turning to Google for help. While Google dominates the online search market almost everywhere, this is not the case in China.
Web copy
It’s all about Google, right? Not exactly. While Google dominates the worldwide market share of online search, there are countries where Google doesn’t hold the number one position.
Reputation management
Whether you’re preparing to re-enter the market or faced with business hibernation as Omicron takes hold, there are some important things to remember to protect your brand’s reputation, writes Scope Media managing director
News
Wānaka communications agency Scope Media has won silver at the 2021 national Pressies Awards for its work on a campaign to help diversify the Queenstown Lakes District economy.
News
A creative collaboration between two agencies in Queenstown and Wānaka has resulted in a new nationwide campaign to attract entrepreneurs and team builders to the district.
News
Wānaka marketing communications agency Scope Media has been named a finalist for the NZ Communications Council Pressies Awards.
News
Queenstown – expensive, Southland and Otago – cold. Those are some of the domestic perceptions of key New Zealand destinations as gleaned by insights company Research First, which has a Wānaka office.
Crisis communications
It’s been a long day. A crisis erupted at work and you and your colleagues have been flat-out trying to make amends to something completely out of your control. You sit down for a team meeting to take a breath…
Brand story
A report by Hotels.com in 2019 found that across the US, UK and Australia the average person spent 10 hours researching their holiday. Expedia have reported that on average a person visits 38 sites before booking a holiday.
Brand story
Creating a captivating and authentic brand.
Brand story
In early May, Prime Minister Jacinda Ardern said New Zealand will not have open borders with the rest of the world for “a long time to come”. That is a sobering statement for a business community…
Digital PR
Get ahead of the digital hustle. Acquiring the attention of your audience is one thing but generating interest from Google and other search engines is another game altogether.
News
Scope Media is pleased to advise that we are now a registered Service Provider with the Regional Business Partner Network. The Government has now added Marketing services to its $25 million COVID-19 Business Advisory Fund.
Communications strategy
We are all used to constant social interaction, be it physical or virtual, but in the time of Covid-19, we are forced to carefully select the people that we most want to connect with. This offers a rare opportunity…
Media relations
The recent news about major New Zealand media outlets collapsing and laying off staff as a result of the Covid-19 lockdown has sent shockwaves through the New Zealand public as well as the news industry.
Crisis communications
There’s a saying in politics that you should “never let a good crisis go to waste”. It’s the ultimate advice for anyone who favours expediency over emotion, and has been attributed to everyone…
Crisis communications
The majority of New Zealand businesses have suffered some form of disruption due to COVID-19, particularly in the Queenstown Lakes. Although this type of external crisis is unfortunately largely unavoidable…
Communications strategy
The outbreak of COVID-19 has seen New Zealand businesses and staff shift from the comforting normalcy of a shared, collaborative workspace to an isolated home office or kitchen table.
News
For a long time, business success on Facebook was judged by the number of “fans” following your page. But there were some significant implications when every businessman and businesswoman with a laptop adopted Facebook as their #1
Digital PR
Facebook remains a powerhouse marketing tool for your business. With 1.56 billion users each day, this social media icon is much more than a meeting place for friends – Facebook is an essential platform for brand promotion.
News
This year’s Wanaka A&P Show ‘Call Me Local’ campaign has been acknowledged in three categories at the prestigious New Zealand Communications Council PREScom Awards.
News
Wanaka and Queenstown communications agency Scope Media is a finalist in the New Zealand PREScom Awards for its campaign that launched Queenstown’s $2 bus brand.
Case study
This hyper-local campaign turned attitudes and got Queenstown on the bus. With just two months from awarding the tender for a new $2 bus service to rubber on the road, the challenge was to shift mindsets from ‘drive everywhere’
Digital PR
Social media is about building visibility and the reputation of your brand. It’s one of those all-important layers of trust that a company, organisation or individual should continually be working on.
Brand story
The name of your business instantly conveys who you are and what you are about. While it can be as descriptive & traditional as Air New Zealand, a brand name can also capture interest…
Media relations
Traditional mass market media still plays a vital role in our society, therefore it remains a crucial component of your public relations strategy. But how do you get your product or service mentioned in mainstream newspapers…
Communications strategy
Consistency is key – it’s a phrase we hear all the time in communications, and never has it been so relevant than in this day and age when we are constantly communicating with our customers and clients through various channels…
Social media advertising
Are you a small business and find it hard to reach the people that matter? Do you have a unique audience? Here are a few helpful tips on how to make your company more visible in your local community & to get your business noticed
News
The Wanaka A&P Show is a major event for the Wanaka community, attracting thousands of visitors to the town in March every year. Scope Media has managed the Wanaka A&P Show’s public relations and social media…
Community engagement
How do you engage the community over a potentially controversial issue? That was the question charitable organisation the Wanaka Watersports Facility Trust asked Scope Media recently…